It makes use of mathematical analysis and data to throw light on vital facts pertaining to your company and the market in general. Since, there are more respondents compared to qualitative research, the expenses will be greater in reaching out to these people and in reproducing questionnaires. Strengths include -. It is a time-consuming and challenging strategy that relies on the researchers ability to examine, observe, and deduce the data. Like an online forum, the researcher can initiate a debate and invite participants to add and expand on one others ideas. Your email address will not be published. PHILO-notes provides free online learning materials in philosophy, particularly in Introduction to Philosophy of the Human Person (IPHP), Ethics, Logic, Understanding the Self, and other sub-branches in philosophy. When using table or any non-textual presentation, make sure to present it with clarity. Quantitative research produces objective data that can be clearly communicated throu. The main strength of the quantitative research design is the possibility to test hypotheses while providing accurate numerical data; and the key weakness is the impossibility to use the results of the quantitative research in discussing specific situations and contexts. Improper representation of the target population might hinder the researcher from achieving its desired aims and objectives. List of the Advantages of Quantitative Research 1. Woods-Hill CZ, Xie A, Lin J, Wolfe HA, Plattner AS, Malone S, Chiotos K, Szymczak JE. If not done seriously and correctly, data from questionnaires may be incomplete and inaccurate. Strengths and Weaknesses of Quantitative Research. Each has its own set of pros and cons. Context of the research The need of this current study starts from noticing the fact that quantitative research have in the same time the strong points and weaknesses. Fourth is that in quantitative research, there is a possibility of an improper. The impression of homogeneity in a sample may turn out to be fake in this method. It assists organizations in determining the scale of a new opportunity. Weaknesses of survey research include inflexibility and lack of potential depth. A weakness that can result from quantitative research in a lab is the fact that the artificial nature of the environment may not be able to recreate the same results as the situation in the real world (Clark-Carter, 2010, p. 5). The most reliable and valid way of concluding results, giving way to a new hypothesis or to disproving it. Captures New Beliefs - Qualitative research methods extrapolate any evolving beliefs within a market. Its data can be consistent and reliable. It is assumed that the larger the sample is, the more statistically accurate the findings are. As we can see, data gathering in quantitative research is efficient and requires less effort. J Adv Nurs. Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective, and rational (Carr, 1994; Denscombe, 2010). The quantitative approach allows a researcher to reach a higher sample size. Hence, data gathering in quantitative research is faster and easier. Quantitative research requires a large number of respondents. The strengths and weaknesses of quantitative research are as follows : Strengths. This is, in fact, one of the most popular qualitative research strategies today. 2. For example, response rates tend to be higher with interviews than with mailed questionnaires (Babbie, 2010). It is often seen as more accurate or valuable than qualitative research, which focuses on gathering non-numerical data. To ensure that researchers really can conduct a study using quantitative research, they must know its strengths and weaknesses. To recognize your own personal strengths and flaws, Understanding customers purchase behavior. Sharma A, Stuckey H, Mendez-Miller M, Cuffee Y, Juris AJ, McCall-Hosenfeld JS. ADVANTAGES/STRENGTHS OF QUANTITATIVE RESEARCH The quantitative approach allows a researcher to reach a higher sample size. 4. This validation process for the structured research instruments is necessary to ensure the reliability and validity of the results. Take the time to clean the data (for example, deleting respondents who rushed through the survey and repeatedly selected the same answer) to ensure that you can draw confident inferences from it. Make certain that all critical questions have been marked as obligatory. This quantitative research method requires a minimum of two different groups or entities to establish the relationship. This method involves a limited number of Quants supply and also involves complex disciplines which are hard to master. 4. This is essentially a conversational strategy that allows for detailed responses. This is considered one of the best methods to describe an organization or entity. Combining the strengths of both approaches in triangulation, if time and money permit, is also proposed as a valuable means of discovering the truth about nursing. Instead, a detailed interview or focus group technique might develop in-depth views and perspectives of both the teachers and children. 5. ADVANTAGES/STRENGTHS OF QUANTITATIVE RESEARCH. Method? In order to support the purpose of this study, a guide was written to introduce a toolkit of methods, explaining how to use them, showing how to analyze the data you obtained, and listing techniques to help you further understand each of the research methods used. For example, to understand the level of motivation perceived by Grade 12 students from the teaching approach taken by their class teachers, mere yes and no might lead to ambiguity in data collection and, hence, improper results. The basic premise for writing this book is that research methods can be taught and learnt. Quantitative research uses randomized samples. Quantitative studies are replicable. Summary This paper reviews the use of combinations of quantitative and qualitative approaches (Q-squared) for country level studies with particular reference to the work of the Global Development. Hence, in quantitative research, reality should be studied objectively by the researchers who should put a distance between themselves and what is being studied. Once the qualitative research is completed and the essential insights have been identified, the next step is to utilize the same insights in the subsequent stages of developing a product or marketing strategy. Individual characteristics dont apply to the general population. Experiment research might have numerous theories. First is that results in quantitative research are less detailed. This research questions serve as the backbone of the research. It is argued that if nursing scholars limit themselves to one method of enquiry, restrictions will be placed on the development of nursing knowledge. By employing statistically valid random models, findings can be generalized to the population about which information is necessary. This means that results in quantitative research may differ from real world findings. Chapter-1: What is Scientific Research? It is real and unbiased. Second, in terms of sample size. It is extremely beneficial to record factual facts. Here are some examples of when qualitative research should be conducted. Kierkegaards 3 Stages of Life, St. Anselms Argument for Gods Existence, St. Thomas Aquinas Five Proofs for Gods Existence, Summary of J. L. 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In contrast to a closed question survey, qualitative procedures provide a unique level of information that is impossible to obtain via a quantitative survey. __________________________________________________________________________________________________ STRENGHTS and WEAKNESSES OF QUANTITATIVE RESEARCH STRENGHTS OF QUANTITATIVE RESEARCH The advantages of quantitative research includes the following: 1. when the procedure is right, it can be replicated, as well as analyzed in comparison with other similar works. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. An ideal survey should primarily include closed-ended questions, with a few open-ended questions thrown in for good measure. Face-to-face interviews allow for better reading of respondents body language and matching of responses. Results can be broken down by socioeconomic group for . The value of combining qualitative and quantitative approaches in nursing research by means of method triangulation. PHILO-notes also provides learning materials in social sciences, arts, and research. It allows marketers to quickly and simply compare distinct groups (e.g., by age, gender, or market) in order to discover the similarities and variations between them. 3. All rights reserved. Akbas S, Said S, Roche TR, Nthiger CB, Spahn DR, Tscholl DW, Bergauer L. JMIR Hum Factors. Despite the application of an appropriate sampling plan, still representation of the subjects is dependent on the probability distribution of observed data. Using the number comes to analysis so as to come to a conclusion. Would you like email updates of new search results? Within each distinctions includes the different quantitative methods used in information systems like surveys, experimentation particularly quasi-experiment, and statistical analysis. The strengths and weaknesses of research designs involving quantitative measures W. Walker Business 2005 This paper presents a critical review of the strengths and weaknesses of research designs involving quantitative measures and, in particular, experimental research. 1. Strengths and weaknesses of qualitative research in social science studies Authors: Kelvin Mwita Mzumbe University (MU) Abstract In undertaking a study, one is compelled to decide which. With the emergence of new developed information and findings, the revision, direction and framework of the data can be done easily and quickly. Examples of these are questionnaires, survey forms, and alike which are validated prior the conduct of the study. 5 Ways Your Business Benefits From Custom IT Solutions, How Managed IT Services Can Grow Your Business, 10 Best Free Podcast Editing Software for Podcasters: Which One To Choose, Top 25 Technical Lead Interview Questions and Answers, Roles and Responsibilities of DBA (Database Administrator), Technical Lead Job Roles, Responsibilities and Salary, 6 Disadvantages of Incognito Mode (Risks of Private Browsing), Tizen vs Android: Which is better? Marketers can use these approaches to get feedback on a new product. Strengths: Constructed theories are tested and validated based on how and why phenomena occur. As the data is collected for a small group, which assumptions cannot be made beyond the small group of people. Needles to say, in every phenomenon, there are always important points that cannot be fully captured by statistics or mathematical measurements. The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed. 2004;11(3):70-6. doi: 10.7748/nr2004.04.11.3.70.c6206. 2. Statistical analysis is used to clearly present the results of quantitative research. First Semester, School Year 2019-2020. -Strengths: The inductive method produces concrete . This paper presents a critical review of the strengths and weaknesses of research designs involving quantitative measures and, in particular, experimental research. Its application to the population can be done based on the fact that observations are done in their natural environment; this is a major strength of the method. Before conducting a data gathering, it is a must for a researcher to have his or her research instrument validated by experts. Depending on the nature of the study, a researcher can use any of the following four main types of quantitative research, namely: Descriptive Research, Correlational Research, Causal-Comparative Research or Quasi-Experimental Research, and Experimental Research. Researcher can generate and test a grounded theory. Strengths of Quantitative Research The quantitative research method has proven to be beneficial in the following ways It provides an allowance for the formulation of statistically sound Quantitative data provides a macro view with all the required details and comparatively larger samples. What are the strengths of quantitative research? The review evolved during the planning stage of a PhD project that sought to determine the effects of witnessed resuscitation on bereaved relatives. Quantitative experiments are useful for testing the results gained by a series of qualitative experiments, leading to a final answer, and narrowing down of possible directions to follow. Quantitative Research does not consider the meaning behind social phenomena. The format of the section when it comes to questions is a little bit different compared to quantitative and qualitative sections because the third section is like the integration part of the two first-mentioned methods. In addition to being a short turnaround method, it is an excellent approach to better understand your target customers or explore a new market. Now, when reporting the results of a quantitative research conducted, it is necessary to a researcher to remember some tips. . The importance of software, like MS Excel, SPSS, for statistical analyses is included. The data is collected from a small group which bounds it to be universal for a large population. The weaknesses of experimental research are there can be human error, the researchers personal bias can intrude, the sample may not be representative, can produce artificial situation and results, results may only apply to one situation and may be difficult to replicate, groups may not beshow more content Bethesda, MD 20894, Web Policies Orphanet J Rare Dis. The researcher can be inclined to interpret data on their biased . Also, quantitative methods and procedures allow the researchers to obtain a broad and generalizable set of findings from huge sample size and present them succinctly and parsimoniously. Larger sample sizes enable the conclusion to be generalized. It is argued that if nursing scholars limit themselves to one method of enquiry, restrictions will be placed on the development of nursing knowledge. All the problems and the topics covered in this research are in detail. A research can collect information quickly when using quantitative research. At the outset, it must be noted that when we talk about the strengths of quantitative research, we do not necessarily mean that it is better than qualitative research; nor we say that it is inferior to qualitative research if we talk about its weaknesses. Research findings can be . 6.Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships. This quantitative research strategy uses mathematical analysis to correlate two or more variables. Focus groups can now be issued online surveys on multiple devices, and responses can be collected instantly. STRENGHTS OF QUANTITATIVE RESEARCH The advantages of quantitative research includes the following: 1. Pictures and videos are also interactive qualitative approaches. The ability to acquire trustworthy, objective insights from data and clearly identify trends and patterns is enabled by this technology. However, know that this is one of the more costly online qualitative research approaches. It becomes difficult to demonstrate, maintain and assess the rigidity of the data. In fact, another important point to remember in quantitative research is that it is informed by objectivist epistemology. You can download the paper by clicking the button above. Life Sci Soc Policy. So, this is all about qualitative research and quantitative research. Strengths and Weaknesses of Quantitative Research Powerful Essays 4548 Words 19 Pages Jun 15th, 2018 Published Topics: Management, Short story, Love, Marriage, Family, Strategic management Open Document Caroline Palmer CIPD Level 5 Intermediate Certificate in Human Resource Management Using Information in Human Resource Management (2009) analyzes the presence of quantitative, qualitative and mixed research methods in engineering education. In this approach, youll be able to collect information that may be categorized and analyzed in a quantitative, numerical manner. 7.Researcher uses tools, such as questionnaires or computer software, to collect numerical data. Use acronyms only if you are confident that your audience will understand what you are trying to say. In a nutshell, qualitative research differs from quantitative research in that it emphasizes words rather than statistics and depth rather than breadth. Bookshelf To achieve desired findings, researchers often modify one of the variables. Using statistical models and math, researchers evaluate their hypothesis. Save my name, email, and website in this browser for the next time I comment. The .gov means its official. It collects information from existing and potential respondents using sampling methods, and surveys, or questionnaires; the results of which can be depicted in the form of numerical values (Bhat, 2020). It focuses more on the quantity of things and their statistical patterns. 3.The research study can usually be replicated or repeated, given its high reliability. First, in terms of objectivity and accuracy. Descriptive research has advantages and disadvantages with researchers accounting for positive and negative variables. In pursuit of this studys aim, an existing literature and studies review was done. The topics within this guide are not fully comprehensive that you should follow-up at least some of the references suggested in further readings since the examples and focus is pointing to Information Systems (IS) research. How to Prepare for it? What are Variables and Why are They Important in Research? Many important characteristics of people and communities including both rich and poor, for example, identities, perceptions, and beliefs that cannot be meaningfully reduced to numbers or . The research performed with the quantitative approach is anonymous. Make it crystal clear what you want to accomplish with your survey. IOSR Journal of Humanities and Social Science, 19(4), 99-104. It is objective. Thus, the work that described in this study plays an important role to help novice and experienced researchers to learn and review as reference, the use of research methods in evaluating Information System (IS) research. This quantitative research method is used to determine the cause-effect relationship between two or more variables, where one variable is dependent on the other. The review evolved during the 114 PDF View 1 excerpt, cites background The responses of the subjects might be affected as the researchers are bound to be present during the process of data gathering. As mentioned, since the results of a quantitative research are based on larger sample sizes hence it can be used to make inference to a population. Researchers must be on the look-out on respondents who are just guessing in answering the instrument. 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