Cultural Imperialism: A Critical Introduction (London: Continuum, 2001). First of all, media are often much more flexible than believed; the successful exportation of the film Titanic was not an accident in which everyone in the world suddenly wanted to experience movies like an American. At the end of World War II, English writer George Orwell used cold war, as a general term, in his essay "You and the Atomic Bomb", published 19 October 1945 in the British newspaper Tribune.Contemplating a world living in the shadow of the threat of nuclear warfare, Orwell looked at James Burnham's predictions of a polarized world, writing: . By contrast, some local cultures around the world have taken to Western-style business models so greatly that they have created their own hybrid cultures. Because of this, one of the industrys quickly expanding career fields employs people who manage the online outlets of a more traditional media outlet such as radio or television. The media sends messages that reinforce cultural values. How do local cultures respond to the influence of foreign culture? These four things are four of the main aspects of free markets. A world-empire (examples, the Roman Empire, Han China) are large bureaucratic structures with a single political center and an axial division of labor, but multiple cultures. How do the media increase profit margins in foreign countries? Although similar marketing tactics have been employed in the United States, Bollywood seems to have mastered the art of cross-media integration. Schlosser, Eric, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton Mifflin, 2001), 4. The English ethnic group contributed to the major cultural and social mindset and attitudes that evolved into the American character. Social Context Examples. As a new faculty, it is our priority to develop an Indigenous Strategy that is collaboratively developed, productive and purposeful to affect long-term change in the educational outcomes of Indigenous students and the intellectual and cultural integrity of Indigenous teaching and research across the faculty. Not everyone views the spread of American tastes as a negative occurrence. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice -- and warns that if we hear only a single story about another person or country, we risk a critical misunderstanding. One-to-many communication: Social media allow for one-to-many communication, meaning that a user can communicate with many people at once. American imperialism refers to the expansion of American political, economic, cultural, and media influence beyond the boundaries of the United States.Depending on the commentator, it may include imperialism through outright military conquest; gunboat diplomacy; unequal treaties; subsidization of preferred factions; regime change; or economic penetration through private What is the effect of globalized media on world cultures? Invention Technological change has a broad impact on culture. Examples of Spheres of Influence. Although this plan did not succeed as hoped, it raises the question of whether Americans should truly be concerned about spreading their cultural system if they believe that it is an ideal one. The Athens, Ga., new wave pioneers are wrapping up their last-ever tour. This is known as a sphere of influence, which can range from historical connections between countries to cultural and political control over another nation. As well as these cultural practices, there has also been a geopolitical dimension: For a long time there has been resentment by many in the Middle East at the policies of America in their region. With McDonaldization, four aspects of the business are taken to the extreme: efficiency, calculability, predictability, and control. The European roots of the United States originate with the English and Spanish settlers of colonial North America during British and Spanish rule Scotch Irish, 4.3 Scots, 4.7 Irish, 7.2 German, 2.7 Dutch, 1.7 French and 2 Swedish). What effects has technology had on international economics? American movie studios are generally much more successful than their foreign counterparts not only because of their business models but also because the concept of Hollywood has become one of the modern worldwide movie businesss defining traits. It could even be argued that American cultural exports promote intercultural understanding; after all, to sell to a culture, a business must first understand that culture. In his book Cultural Imperialism, John Tomlinson argues that exported American culture is not necessarily imperialist because it does not push a cultural agenda; it seeks to make money from whatever cultural elements it can throughout the world. The branding of the company is the same wherever it is; the Im lovin it slogan is inescapable, and the Golden Arches are, according to Eric Schlosser in Fast Food Nation, more widely recognized than the Christian cross (Schlosser, 2001). Yet, more importantly, the business model of McDonalds stays relatively the same from country to country. Adaptations based on traditional folklore provide a source of popular culture. Examples of American cultural imperialism include brand name products, mass-produced food and, perhaps of primary importance, video media. In other words, wherever a consumer is likely to travel within a reasonable range, the menu options and the resulting product remain consistent. Speaking after the attacks of September 11, 2001, then-President George W. Bush presented two simple ideas to the U.S. populace: They [terrorists] hate our freedoms, and Go shopping (Bush, 2001). These twin ideals of personal freedom and economic activity are often held up as the prime exports of American culture. It is cultural in that the customs, traditions, religion, language, social and moral norms, and other aspects of the imposing community are distinct from, A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. Fight Imperialism! Marxs ideas remained at the heart of Gramscis beliefs. Identify the attributes of McDonaldization. Hollywood probably does not actually have a master plan to export the American way of life around the globe and displace local culture, just as American music may not necessarily be a progenitor of democratic government and economic cooperation. The idea that media actually spreads a culture, however, is controversial. Analyze the ways that local cultures respond to outside forces. Cultural imperialism (sometimes referred to as cultural colonialism) comprises the cultural dimensions of imperialism.The word "imperialism" often describes practices in which a social entity engages culture (including language, traditions, rituals, political and economic structures, and ways of life) to create and maintain unequal relationships between social groups. Media now rely heavily on synergy, or cross-platform media distribution. Media works in an uncannily similar way to fast food. How does the digital divide affect developed and developing countries differently? Applying the concepts of an optimized financial market to cultural and human items such as food, McDonaldization enforces general standards and consistency throughout a global industry. Our lives, our cultures, are composed of many overlapping stories. What predictions can you make about its effects in the future? Nationalism is an idea and movement that holds that the nation should be congruent with the state. What is globalization, and how does it affect the media? For example, the internet allows people to connect to social groups and media that represents a particular worldview.This can result in tribalism whereby people no longer see themselves as part of a greater society. Essays on subjects as diverse as the pros and cons of social media, the successes and failures of the French Revolution, and an account on Lizette Farah; No matter what the topic, type of essay, or discipline of study, essay writing can be daunting without access to the right resources. Linguistic imperialism or language imperialism is occasionally defined as "the transfer of a dominant language to other people". Says Fred Schneider, We are old. The "classical" theories of modernization of the 1950s and 1960s drew on sociological analyses of Karl Marx, Emile Durkheim and a partial reading of Max Weber, and were strongly influenced by the writings of Harvard sociologist Talcott Parsons. One well-known example of this is Indias Bollywood film industry. During the early 21st century, much of the United Statess foreign policy stemmed from the idea that spreading freedom, democracy, and free-market capitalism through cultural influence around the world could cause hostile countries such as Iraq to adopt American ways of living and join the United States in the fight against global terrorism and tyranny. How do the editorial decisions of the site reflect the influence of the Internet? Social networks: Social media facilitate the formation of social networks, or groups of people who share interests and communicate with each other online. Hooray for Bollywood! Time, September 16, 1996, http://www.time.com/time/magazine/article/0,9171,985129,00.html. Rather, the films producers had judged that it would succeed on a world stage just as on a domestic stage. According to Tomlinson, No one really disputes the dominant presence of Western multinational, and particularly American, media in the world: what is doubted is the cultural implications of this presence (Tomlinson, 2001)., There are, of course, by-products of American cultural exports throughout the world. Although such jobs used to require extensive technological knowledge, modern online project managers, online media editors, and web producers spend much of their time determining how best to display the content online. Western stylesnewfangled delights like nylon stockings, pierced ears and eye shadowalso began to replace the austere blue tunics of Mao-era China. At its height it was the largest empire in history and, for over a century, Of course, there is some truth to this, but it is by far the exception rather than the rule. Please respond to the following short-answer writing prompts. Unsurprisingly, McDonalds is the prime example of this concept. These values are perhaps most visible in celebrities and the roles that they adopt. However, cultures such as India have adopted American cultural and economic ideas to create a hybrid of foreign business models and local cultures. Combining traditional Indian music and dance with American-style filmmaking, Bollywood studios release around 700 major films each year, three times the rate of the major Hollywood studios. What are the two ways that media companies make money? How does the information economy differ from the traditional economy? These pop songs are disseminated well before a movies release, both to build up hype and to enter multiple media markets. This is neither entirely good nor entirely bad. What are some examples of local cultures resisting the influence of foreign culture? This argument that media can influence culture and politics is typified in the notion of the American Dream. In this activity, you will research a media outlet and then answer questions about the choices that the web producer, editor, or manager made regarding its content. Therefore, in some ways U.S. media have become more widespread, and also more worldwide in focus. Although the fast-food restaurant is somewhat different in every countryfor example, Indian restaurants offer a pork-free, beef-free menu to accommodate regional religious practicesthe same fundamental principles apply in a culturally specific way. How does it damage society? 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