OKR, in general, and marketing OKR are pretty hot topics right now. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers. Ive been tasked with leading the charge but am pretty unfamiliar with that world and dont really know where to start. Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media the platforms on which users build social networks and share informationto. Increase brand awareness. This way, they get their stuff, and you gain a lead. Respond to customers' posts about your brand (both positive and negative), interact with. Whether the org truly practices psychological safety. The metrics-based nature of social media will make your KRs incredibly easy to measurethe only issue is deciphering which are most important. 17. Sociallyin. ", Set Social Media Marketing Goals. And mostly am I measuring the right thing?. Deliver customer service 8. Introduction. KR: 15% of sales comes from Instagram. Social media marketing OKRs examples. Thats what happens if your social media page has a low engagement rate. KR: 2.5% average engagement rate on all posts. Increase social media followers to 50,000; Collaborate with 100 influencers on Instagram and Twitter; Get 1000 . A large number of engaged users results in an increased chance that your post will show up on your followers social media feeds. This reminds us of a quote from @levie of Box: 30 percent of the people at Box are working on the wrong thing. Great way to bring KPIs into an overall goal that can be difficult to define, @asktannia: This is a tough Q! Full-time. Heres an OKR goal you can strive to achieve: I will: Drive up customer engagement in 2021. Develop Brand Awareness (Followers) Growing your followers on social networks will help you increase word of mouth and referrals. While the desired outcomes are clear (pipeline, brand awareness, etc. As a result, marketing teams lose focus while trying to check all the boxes, often feeling like a chaotic whirlwind. KR: Make a "10 top accounts you need to follow" list. } To set your key results, all you need to do is click on the Add Target button. The next step is to identify your KRs. O: Instagram account is a major contributor to sales and brand awareness. Key Result: Trial to Opportunity conversion rate of . Buyer personas from at least 8 fortune 500 companies recommend our product. TY. . OKRs can bring your team significant benefits like focusing on top priorities, alignment in your organization, synchronization, and much more. This way, youll get detailed insight into Tasks, Sprints, People, and Projects. good luck! Key Result 4: Build a new top-down and bottom-up Excel model to analyze the ROI. You will learn how to: Create an effective social strategy that aligns with audience interest. In the first 15 minutes of your meeting, 91% of attendees are focused. Our social media marketing services will help you increase your followers with relevant people. 1. Key Result 3: Improve customer retention by 10% in Q3. } -Soni from the What Matters team. @realgailthomas: OKRs powered by CFRs enable trying a new approach with better information. 5. No matter what they search for on Google, your website should have helpful content (blog, ebook, etc.) This way, they might be compelled to engage with it every day or make it a part of their daily routine. Key Result - Reduce discounts by 20%. If you need to connect more profiles, a more extensive plan costs $149 a month. These are the grand goals that need to be there to lead us to a higher level of performance. They show you exactly how your marketing team can set and crush goals. Key Result - Increase customer frequency from 2 times a year to 3. When you're running a marketing strategy for a small business, you need to master a laundry list of skills, including creating content, managing an advertising budget, and designing engaging graphics. Get ClickUp for free, and take the first step towards marketing success! Key Result 1: Increase followers on Twitter, Instagram, LinkedIn and Facebook by 50%. With so many different components to marketing and various outcomes behind campaigns and marketing strategies, marketing OKRs can help ensure you are getting your desired results. The overwhelming nature of marketing is calmed by OKRs, centering the question of why at the core of the departments efforts. Incentive #2: Ten $50 gift cards. Joe Praveen Sequeira. 1-2 OKR (Objective Key Result) . Whichever incentive you choose, this product marketing OKR can help you boost your paid plan conversion rate: I will: Get more paying customers for FY 2021-22. Initially, you might now know who your ideal customers are, what they like, and which strategies work. Anton is a writer in HackerNoon, The Startup, Good Audience, and other media. Billy Casey is a former actor turned writer based in Brooklyn, NY. In that same vein, Id also recommend not biting off more than you can chew when first starting off. Though you want to push yourself and/or your marketing team, you don't want to set any unrealistic or unattainable goals. The sum of the key results will lead to achieving the objectives. Objective: Increase reach of all social media platforms by Q3. Key Results. Social Media Marketing . OKRs mitigate this risk. Active 1 day ago. 1. Aim high, challenge yourself, but keep the goal realistic. Ive got a couple ideas, however, that can hopefully set you down the right path. While its the responsibility of your SaaS marketing team to set and create these measurable milestones, they shouldnt self-isolate themselves from other departments. . OKRs and tracking can overcome that kind of thinking. Create a Customer Avatar of your target market and use social media marketing KPIs to track your success of reaching them. 4. @Mahany: My experience with clients indicates two things are critical here: OKRs should come from broader discussions and not just silos in orgs (eg marketing team). Marketing OKRs: Objective: Increase Brand Awareness. This is what happens when you follow an ineffective OKR that doesnt align with your overall goals. This individual OKR a great way to ensure that you stick to your new year resolutionsmaybe at least longer than you did last year. This drops to 73% between the half-hour and three-quarters of an hour, falling even further to 65% after the 45-minute mark. Key Result: Website visit to trial conversion rate of 10%. He is the creator of Dear Andy and serves as the OKR Shepherd for the What Matters team. Betterworks is an agile OKR platform that allows you to align your entire organization in one place. Objective: Achieve record marketing metricsKey results: Boost the number of visitors from 10,000 to 20,000 Increase the number of signups from 1,000 to 2000 Increase the visitor to lead conversion rate from 5% to 10%, Objective: Achieve marketing record by the end Q3Key results: Boost the number of visitors from 10,000 to 20,000 Increase the number of signups from 500 to 1,000 per month Increase the number of MQL (marketing qualified leads) from 50 to 100 Keep customer acquisition cost of $20, Objective: Increase brand presence on the new marketKey results: Hire 1 local contractor for improving marketing materials Increase the monthly visitors from a new country from 500 to 1,000 Increase the number of leads from a new country from 5 to 25 per month, Objective: Build a new inbound campaignKey results: Increase monthly visitors from 25,000 to 50,000 Increase DA score from 30 to 60 Increase visitor to trial conversion rate from 3% to 10%, Objective: Boost Influencer MarketingKey results: Get product reviews from 10 industry experts Run 5 webinars with leaders in the industry Increase influencers referral traffic from 2,000 to 4,000 per month, Objective: Increase conversion rate on the websiteKey results: Run 20 split testing experiments on the website Increase the conversion rate on the main page from 5% to 10% Increase the average session duration from 2 minutes to 5 minutes, Objective: Create an amazing YouTube channelKey results: Achieve 50,000 subscribers in Q2 Get an average view duration per video at 10 minutes Achieve 100,000 hours of watch time on the channel Achieve 10% of Impressions Click-Through Rate Average 10,000 referral traffic from YouTube, Objective: Build an industry-leading communityKey results: Achieve 5,000 members in the Slack community in Q2 Achieve a 25% DAU (Daily Active Users) Achieve a 20% conversion rate from community member to paid customer, Objective: Boost the brand presenceKey results: Get published in the news about us in 3 mainstream media channels Run campaigns with top 3 industry influencers Increase the number of followers on social media by 100% Increase the traffic from social media from 10,000 to 20,000, Objective: Create a leading industry brandKey results: Get publications in top 10 industry media Speak as a partner in 10 industry conferences Get 50,000 visitors from industry-related keywords (organic) Increase the average brand mentions from 50 to 100 per month on the web, Objective: Improve brand communicationKey results: Boost the number of community members from 10,000 to 20,000 Reduce the first response time from 1 hour to 10 minutes Increase customer satisfaction (CSAT) from 40% to 80%, Objective: Create a content machineKey results: Create a content strategy for the next quarter Choose top 5 writers regarding long-term partnerships Increase visitors from 5,000 to 10,000 per month Increase visitor to trial user conversion rate from 2% to 5%, Objective: Improve our content strategy and its distributionKey results: Implement 10 new channels/blogs to post our content Increase the blog subscribers from 5,000 to 10,000 by the end of Q3 Increase the referral traffic from 30,000 to 60,000 visitors per month, Objective: Make a great weekly newsletterKey results: Create a content plan for the next quarter Achieve a 35% open rate Get 20,000 email subscribers, Objective: Increase SEO rankingKey results: Increase domain authority (DA) from 50 to 70 Increase the number of backlinks from 1,000 to 2,000 Increase monthly organic traffic from 30,000 to 60,000 Keep the visitor to lead (organic) conversion rate at 3%, Objective: Improve website engagementKey results: Improve organic conversion rate from 3% to 6% Decrease organic bounce rate from 90% to 60% Increase the number of time visitors spend on the website from 2 minutes to 4 minutes, Objective: Become a significant player on Google searchKey results: Achieve a top-3 position on Google for 7 main keywords Decrease organic bounce rate from 90% to 60% Increase organic traffic for 3 main keywords from 20,000 to 60,000 per month, Objective: Increase ad campaign outcomesKey results: Increase the average CTR of ad campaigns from 2% to 4% Reduce CPC (cost per click) from $3 to $1.5 Increase conversion rate for paid traffic from 5% to 10%, SMM (Social Media Marketing) OKR examples, Objective: Be bold on social mediaKey results: Increase followers on Twitter from 1,000 to 2,000 Increase followers on Instagram from 5,000 to 10,000 Increase leads from social media from 500 to 1,500 per month, Objective: Increase engagement on social mediaKey results: Increase average shares from 50 to 100 Increase average comments from 10 to 20 Increase average clicks per post from 100 to 200 Increase the traffic from social media from 5,000 to 10,000, Objective: Clarify our positioningKey results: Run 40 customer development interviews to identify why they buy our product Get 1,000 responses on an online survey about our positioning Run team brainstorm session meeting to determine our positioning and messaging Run 30 customer interviews to validate the new positioning Achieve 30% sales conversion rate with the new positioning, Objective: Optimize marketing funnel Key results: Run 20 user interviews with the target audience Increase visitor to trial conversion rate from 5% to 10% Increase trial to paid conversion from 15% to 40%. Increase the number of posts with 30+ comments from 2 to 30 posts 30 2; Convert 60% of new leads coming from influencers % 60 0; Increase average Instagram Stories views from 5,000 to 10,000 on average views 10000 5000 There are so many many different metrics to choose frommake sure youre measuring what matters. Inspired by the Objectives and Key Results (OKR) methodology, our platform is designed to help you align your teams, improve focus and foster transparency. What is OKR and why everyone talks about it. From 12 an hour. If I had to make one up, it would be increase engagement by 25% or even go viral 1x per quarter.. We gathered the best practices for setting OKRs for marketing teams all in one place. @LDTierney: At @betterworks, we provide full transparency into the marketing teams OKRs in order for the company to be aligned on pipeline initiatives. Social media marketing can be a significant sales and lead generator in many industries, so investing in improvements here can reap significant rewards. Key Result 1: Get 50 customers to share their success stories on Facebook, Instagram or Twitter. Many consumers visit social media every day, so it's a great space to . kr2. Join the movement @WhatMattersOKRS and tune in for our next Twitter chat! , she shared great advice about OKRs for Marketing Teams. what OKRs are Whats the difference between OKRs vs. KPIs. Whether youre looking to raise brand awareness, connect directly with customers, or simply add some humanity to your companys image, a decisive and focused strategy is imperative. Objective: Social Media is a quality lead gen channel. Exemples d'OKR - Social Media Marketing. Social Media Marketing (SMM) OKR examples. You can refer to the below discussed okr marketing examples to get a gist of how to set up okrs for your team. Increase monthly leadership posts from 20 to 50; Increase audience impressions from 16,00 to 20,000; Social Media Marketing OKR Examples. Therefore, this requires . Work on blog & deck content design 3. OKR Digital Marketing . Instead of actively seeking out potential leads, let them come to you (or, more specifically, your website.). The beauty of a missed OKR is that its an opportunity to learn and to avoid repeating the same actions. The most important love story of all time isnt Romeo and Juliet (that would be a close second) its that of the customer and your product! The KPIs can help pin down what might have happened and open a conversation for finding solutions. Higher the brand recall, higher the chance that a customer will remember you when they require that particular service. The marketing department is often misunderstood because it is about both science and art. Well showcase eight OKRs for marketing that can inspire you to write better ones. Then its a sales process issue :). Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. OKR EXAMPLES OKR Example Sales Sales Engineer/Pre-Sales Engineer Sales Operation Manager Sales Manager/ Sales Director Sales Development Representative SDR Manager Head of sales Account Manager Account Executive Company Customer Sucess Social Media Marketing SEO Marketing Brand Marketing Product marketing Digital Marketing Product Finance General Business Operations Upsell HR Social Media The first step is to identify your objective. People discover, learn about, follow, and shop from brands on social media, so if you're not on platforms like Facebook, Instagram, and LinkedIn, you're missing out! "@type": "FAQPage", To make this goal measurable, your key results could be to: KR1: Increase CTR from 5% to 8%. 4. . @Betterworks: Ditto! If customer churn rate is high, your teams may need a brand or customer marketing focused OKR to improve retention rates. Start a free trial today or book a demo to see Gtmhub in action. "@type": "Answer", For using and tracking OKRs, you can use Focus. Rsultats cls : 30% de clics en moyenne sur chaque newsletter ; 20% de conversion des lecteurs de la NL en demandes de dmo. While your marketing team should aspire for balance, the size and maturity of your organization play a large factor in focus. Here's why: Social media marketing (SMM) is the use of social media platforms to: Broaden brand awareness Drive site traffic Promote a product or service Increase engagement Social media marketing can be implemented as part of both organic and paid advertising campaigns, but most companies blend the two strategies together. Objective: Increase . Social Media OKR Examples: The need to strengthen the virtual presence of the company, OKRs for social media marketing needs to be set. Complete a report on buyer persona and finalize at least 3 profiles. Objective: Be bold on social media Key results: - Increase followers on Twitter from 1,000 to 2,000 - Increase followers on Instagram from 5,000 to 10,000 - Increase leads from social media from 500 to 1,500 per month. Are you measuring the right things? Objective 1: Increase social media audience Key Results: Increase the number of subscribers on FB/Insta/YouTuber from 14k to 25k; Increase the number monthly of views on Quora from 3k to 5k; Increase the number of monthly leads from social media sources from 750 to 1500 Increase followers by 30% by the end of the quarter. Break organizational goals down into departmental goals Start by translating your key business goals into objectives across each department. @LDTierney: sometimes the sum of KRs contribute to a overall objective and its better to be kept broad for example, build buzz for the betterworks brand is a broad, but grow SOV number is specific and contributes to the broad goal. "name": "What Is A Marketing OKR? What key results should we set for SEO and content marketing? Social Media Marketing For Your Business Increase brand awareness, leads, and sales for your business with social media marketing services. Ignoring social media and treating it as optional is a self-imposed suicide . A marketing OKR is a goal-setting framework focused specifically on driving your marketing efforts. 2. If youre looking to raise brand awareness, perhaps you could aim to hit 5k followers on Twitter by the end of the cycle. By enabling marketing teams to focus, all marketing inputs can finally be linked to quantifiable outcomes. Truly analyzing without looking for blame or excuses and adjusting accordingly. Social media marketing OKR example. Inspire 20 customers to share branded screenshots of our product screen on social media channels; Generate 50 ICP-fit leads from a free version of our product ; Conduct 5 A/B . 9 common social media marketing goals 1. You can copy the examples or create your own based on these. Are we in the timeframe? But if the marketing strategy isnt working as planned, then its time to pause and reflect. Marketing OKRs are how you track progress and demonstrate the impact of your marketing efforts. @Mahany: Depends on what caused the miss :). }. Drive leads to increase free trials by end of quarter. Increasing subscriber (or follower/like) count is a good . 35%. You cant sculpt a masterpiece without using the right equipment, right? Dashboards give you a high-level overview of your workspace so you can see how well your company is doing in just a (tiny) glance. 2022 All rights reserved. Take a risk, fail, modify and move forward. . Thank you so much for writing in. Digital marketing leaders can use OKRs as a guide to analyzing both the "what and how" Objective: Boost engagement on social media. Incentive #1: Twenty $25 gift cards. It would help if you had a picture of where you'd like to take your business so you can plan how to attain it. Yes, high-performers often fall prey to perfectionism. Because of its popularity, most people use social media marketing to promote products and services. Social media is a two-way conversation, and a smart marketing strategy will take advantage of this. It's even better if your profile is written in a professional and easy to understand way. This OKR example can give you some ideas: I will: Increase my Agile blogs organic traffic to 10,000 daily visitors. Give them a valuable reason why they should choose you. Key result 2: Increase the number monthly of views on Quora from 3k to 5k. Build a content calendar "acceptedAnswer": { And other times youre going to REALLY miss. 06/13/2020. It seems that every year, there's a new social media platform for your marketing department to take advantage of. Consider Working with Brand Advocates. What are you hoping social media will do for your company? The digital marketing team can use OKRs as a navigator and guide in analyzing the progress Objective: Increase engagement on social media KR 1: Increase FB impression by X% KR 2: Increase the YouTube view to X% 2. Is used by billions of people around the world and dont really know where to. Modify and move forward costs $ 89 per month achieve, and 100,000 potential customers will find useful directly! Excellent tool for businesses to perform digital content marketing boxes, often feeling like social media marketing okr whirlwind. 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