Which of the following statements about branding is true? e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? a. e. The manufacturer can only be held responsible for the problems specified in writing. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. D) the soap brand has global presence D) Competitor analysis Companies trying to sell their products internationally do not benefit from having a strong brand name. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? A. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Generic branding Select one: C) Dove soap helps users have softer skin Which of the following best describes a car company's value proposition? A) the soap is one-quarter cleansing cream E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. There is limited availability of the product. B. line extension Organizations should not . D) brand slogan C) communicative, simple, and inspirational Most Relevant is selected, so some comments may have been filtered out. Select one: In what way is the brand's category membership being conveyed? D) Choose Grissom's for an unparalleled shopping experience. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . C) narrative arc View the full answer. A) help firms to analyze who their competitors are This is an example of ________. Select one: e. What his or her rights are in case something goes wrong. Such brands get more revenue out of such value. Select one: Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. a. a. \end{array} D) mystery On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . C) resilience Substitution (statement 2 into statement 3) or transitive property 5. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Substitution (statement 1 into statement 4) 6. p q 6. Which of the following statements is not true with regard to the concept of product? Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. It should be meaningful, different, and salient. A) to point out competitors' points-of-difference A) service All of these statements about pricing in the not-for-profit sector are true. C) category points-of-parity A. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? b. c. Lawyers Select one: E) cast. ) Which one of the following statements about retailers and retailing activities is true? Share. d. Because it gives you an opportunity to show that you were right and the customer was wrong. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? 37) Which of the following statements about brand equity is NOT true? The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. d. Multiproduct branding A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. D) competitive points-of-parity; peculiar points-of-parity Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. How much the service will cost. C) points-of-parity c. Consumers are unwilling to pay premium prices for similar products. Period. Select one: She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. B. A. flanker brand. c. Cross-marketing d. Strength of the relationship. A) resilience D) communicating deliverability variables For tax purposes, assume that the computer has a useful life of five years. Many organizations view the process of creating and maintaining a strong brand as a liability. C) image differentiation a. This is an example of defending the __________ of the brand? They said that the difference comes from how comfortable they make their cows. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? (c) It is confined to physical product. B) communicating deliverability variables B) narrative branding Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to B) Barry's Oats, when you want nutrition and flavor. B) channel differentiation D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. C) brand architecture 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. B) Dove products include bar soaps and shampoos a. Protect the product from excessive heat or cold. Ben Lucas is a maintenance programmer for the Ace Corporation. C. diversification. d. Service shortfall e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. e. Positive Brand associations. b. b. C) points-of-parity Brand awareness A) Brand equity means a brand has customer loyalty. a. Seam splitting E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Select one: Because it will tell you which products you need to discontinue. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? A) brand equity These are all expressions of the value of brand equity. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, D) sensuality She went online and searched for several coffee services. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? A. developing a new image. No, because the product is not different enough to support premium pricing. C) point-of-conflict ________ are defined as companies that satisfy the same customer need. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. C) Retailers are members of channels of distribution. Select one: C) are a necessity while creating a firm's vision and mission statement. Notes. c. Quality c. A warranty E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. Good dominated offering c. Diffusion In order for the brand to be successful, the promise must be _____________? B) brand extension c. Private branding. What the training program for employees was intended to accomplish. D) using channel differentiation E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Former U.S. C) mystery b. This suggests that in order to have a successful service experience the customer has to know? A) point-of-parity d. Offer a consumer clues as to the quality of the product inside. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. A) innovativeness E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. a. E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. C. reinforcing the current image. b. C)It is only important once a company is established. B) services Add a diagram to illustrate your answer. a. View the full answer. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. Deposited amounts are later converted to Cruise Revenue as voyages are completed. All of these conditions are favorable for a retailer to launch a store brand. a. B) Their influence does not extend beyond tactical concerns. Which of the following is NOT an advantage of branding for consumer products? b. These are all reasons not-for-profits need to use complementary positioning. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . a. Financial Market Class 12 Business Studies MCQs Pdf. Select one: E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. C) directly proportional B) Conceptual points-of-parity B) Brain maps A) narrative arc The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. These are all ways to leverage brand equity by charging a fee for others to use your brand name. Select one: b. D) emotional branding B) allow brands to expand their market coverage and potential customer base. Select one: What the customer expects from the service. b. All Rights Reserved. self-expressive correct incorrect. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. c. Package A) brand mantras True b. A) innovativeness This value can be expressed in terms of? A) original, ambiguous, and straightforward Select one: Then add. d. Private branding. Which of the following statements about brand names is true? Frodo was using the ___________ approach to making his service seem 'real'? D) Achieving brand familiarity is easy. He was very good at dealing with lower back pain. Creating a brand identity will require the following: 1. This is an example of ________ differentiation. a. Select one: A) announcing category benefits D) differentiability Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? All of these are the point we were trying to make. a. B) services differentiation d. The retailer has national distribution She found three that provided equipment and made weekly deliveries of supplies. The point of contact between the customer and the service provider is called the ___________? Service dominated offering B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. A) desirability C) It involves crowded market space and reduced prospects for profit and growth. If your friends tell you that the company should be liable for a problem, then they probably are liable. C) cast Select all that apply. Nickname A brand can be described as a promise to the customer. Which of the following statements is true? A) points-of-conflict B) points-of-parity 3. a. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. B) brand awareness functional and product use benefits correct incorrect. A. What percent of Bens day is spent testing these programs? d. Equipment-based offering. The appeal of recognized brand names is declining. a. Visualization D) setting Select one: b. Credence qualities D) resilience A. Flanker brand E) point-of-presence. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: C) brand benefits When it comes to services, quality is measured in terms of? A) negatively correlated Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. A) Conceptual points-of-parity 5. e. Implied. b. Options: It captures all benefits offered to multiple market segments and the price for those benefits. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? A) points-of-difference Changing an image is most necessary when: d. Disintermediation B) A small business must avoid leveraging secondary brand associations. A. E. Research your audience, value proposition, and competition. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. Often, this self-analysis is the hardest part. Select one: 1. Select one: e. You said all of these things, and meant them. e. The retailer has a lot of experience with advertising. C) need-based positioning A) relying on the product descriptor . a. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. Homework Help. School University of Houston, Downtown; Course Title MKT 3300; Type. B) clear profitability to the company The express warranty An implied warranty means that? Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. Options 2 and 3 are wrong: 2. (b) It is a source of satisfaction. A) comparing to exemplars Select one: C) points-of-inflection C. a competitor enters the market with a product that is viewed as being superior. A) announcing category benefits Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. C) comparing to exemplars " The same is true of Clorox products. According to your instructor, a brand can be thought of as a promise you make to your customers. Which of the following is an example of channel differentiation? E) Chloe: All you need for a beautiful you. b. How does FDA ensure generic medicines work the same as brand-name medicines? C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. \end{array} e. Inseparability. Once a brand has been established, you do not have to maintain it. Select one: It is always rational to prefer brand names over generic substitutes. c. Gap analysis Association Carnival Corporation is the world's largest cruise line company. C) Competitive points-of-parity a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? Why is it so important to take complaints about service so seriously? a. B) Brand equity refers to the brand's value to an organization. B) strategic points-of-parity; conceptual points-of-parity This strategy was designed to help Gandalf overcome the __________ characteristic of services? E) They leverage the values of the brand to take the brand into new markets/sectors. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. A business's branding is more important than you might think. e. Increased value of a company's common stock. Tommy Hilfiger conveyed the brand's category membership by ________. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. D) setting Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC.
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