race car sponsorship proposalrace car sponsorship proposal

Start by making a list of the businesses youd love to work with. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Thank the letter reader for his or her time and include all of your contact information. Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. There are so many businesses with sponsorship programmes. This tool allows to fill out any PDF or Word document directly from your browser (no software . yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Talk to mechanics, auto shops or dealerships. Before approaching a sponsor, draft a proposal first. What assets of your property could potentially provide a good match for your sponsor's objectives? Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. This clean sponsorship proposal design fits all kinds of projects. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Do you have a very popular online presence? . Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Click on the fillable fields and add the required data. Making sure the right type of information is included though does matter. stream Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Redline360. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Write what the sponsor will get in return, working from the list you have prepared. This high quality transparent png images is totally free on PNGkit. 03. 02. Update your sponsor with reports on the work youve been doing for them. Any accomplishments in racing you have achieved. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Its so much easier to close a sale with someone youve already built a rapport with. This is where you set yourself apart from the rest. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. 0 0000002058 00000 n What makes you different from any other person? Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Try and see the positive in every situation. Sponsorship Application. There are plenty of people (often very young) who show up with that intent. Tallulah Philange has worked as a journalist since 2003. It is a document that seeks help from sponsors to help them with their racing careers. Here's the real key: This marketing deck isn't about you, it's about them. You need to know this to be able to create a compelling case for why a business should sponsor you. Open the template in our online editing tool. First, provide a history of you and your racing team. 68 0 obj <> endobj Include contact information on the introductory letter and proposal. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Want to sit next to thousands of screaming fans? Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. The term influencer is relatively new, but the concept has been around for advertisers for a long time. You need to show up to a potential sponsor with a persuasive, well thought out plan. 3. Our packages range from $1,000 personal sponsors to premier. If you cant think of anything to say or ask, consider whether the prospect is right for you. Our team becomes an extension of the marketing department of our sponsoring corporations or . Present the benefits you offer clearly and simply. Expect serious, cutthroat competition with the higher stakes. Go in with no agenda, otherwise, itll come across as disingenuous. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Easily Editable, Printable, Downloadable. Everyone from the outside thinks that everyone racing cars has sponsors. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Do not plead. If you want to run in one of the very few racing series that do get sponsors and prize money? For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. An initial deposit of ($ amount) must be paid on or before (date). Edit your sponsorship agreement team online. As a racing driver you are focused, talented and ambitious in something you love to do . The target marketing group for the race car is the non-professional weekend autocross racer. The racing team approaches a mid to high scale business organization asking them for sponsorship. Get involved in relevant discussions around motorsport and your niche. BC racing Coilovers for 2010 Honda Odyssey. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Its a great thing to have but it will not help you secure sponsors on its own. Racing is an expensive sport that requires investment and sponsorship. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. 68 11 Ask the sponsor for a specific amount of money. Research the sponsor you are targeting. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor All sponsors are encouraged to attend racing events. Disagree 0.87%. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Steps. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. "The Forms Professionals Trust . In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Use all forms of media to showcase who you are: text, photo, audio, and video. . Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. The best way to learn about racing sponsorship is to read as much as you can about the subject. i !16QRs"ASTaq2B#$345CDbrt You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. Your personal brand should show who you are as a person and go beyond your racing. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. . Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. This all comes down to value. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . endobj Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . endobj Download. Is your audience someone who will actually buy their product? The kind a marketing agency might present to a client they want to get on board. What makes you different from any other person? This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. You can use this to get an idea of a suitable industry or company. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. E@!Euq[dIV%ehJQ5$ The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. This deck can help spark conversations that eventually lead to a sponsorship proposal. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. How will your sponsor assess the sponsorship and whether it has been a success for them? trailer If you let racing get too close to Work all the fun goes away. Why you do it. Go more into depth with your research to get a sense of their specific goals. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Take notes. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. A business or group sponsors a racer, providing monetary support. You never know, something. What is the sponsor trying to get out of a potential sponsorship of your event? In the industry this is known as "activating" the sponsorship. Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. The heart of your proposal lies in what you have for them. but you surely wont be walking away with a heavier wallet. Enhance their brand's image? Expand awareness of their product? People regularly contact him asking for free parts in exchange for running a couple stickers. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. You still need to be able to eloquently put your case across in writing. A short biography about you. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP s !1A"3Qa5RSTrt#$2BqUb This kind of branding will make you more recognisable. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. Are you going to help that business make more sales? A good marketing/sponsorship proposal includes: 1. You will use that information to get back to your sponsor with a winning proposal. In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. Think about those reasons you stand out. Feel free to email jess@racingmentor.com. But avoid: Well done on getting to your first sponsor meeting! Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Thanks, Hopeless Tuner. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. And you're not alone. They must know what they are sponsoring so that they can decide whether to accept your proposal. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. One of the first things a prospective sponsor will do is check out your social media accounts. Treat the race car sponsorship proposal as a business transaction. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. You might be sending gentle emails before pitching more formally. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Include references to your relationship-building conversations. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. Do people regularly gravitate towards you for some reason or other? The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Of course you can. Work from the outlines you prepared to include all of the important details. These should not be too frequent, but frequent enough to make sure sponsors are kept up to speed with the successful delivery (or upcoming delivery) of key sponsorship initiatives. . 10+ Automotive Sponsorship Proposal Samples 1. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. 4. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). Once you get the sponsorship agreement wrapped up, the real work has only begun. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Write down all important facts, such as the biographies of the racers and the team's success rate. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. *} Share your form with others. Find a class thats easy on consumables and where cars are affordable. startxref Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. 2. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. You might be operating in a specific niche (see below for more details) or area. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. You now have to deliver on your sponsor's expectations and, if possible, exceed them. This will help you catch the decision makers eye but dont forget just how important content is in all this. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Posted on January 12, 2023 by admin. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Include contact information on the introductory letter and proposal. Dont let imposter syndrome get the best of you. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. If you are looking for racing sponsorship proposals, you are at the right place. So I built it myself-Ferdinand Porsche. This needs to be the starting point in your sponsorship strategy. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. How do I find companies to sponsor my race car? I think motorsports has become too commercial and that sponsorship interferes with good racing. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Think of it more like a sales deck. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. How do I write a sponsorship proposal? Be sure to include a call-to-action so the decision-maker knows what you want them to do next. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Understand the sponsorship process first. Assess whether what you can offer will help them reach their goals in a broad sense. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. If you want to prove value to potential sponsors in road racing, you need to get creative When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. You might be operating in a specific niche (see below for more details) or area. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. 3. Trying to race while sticking to a budget? This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. The design proposal sponsorship is easy edit in InDesign. Think about the problem you will help solve and the goals youll help reach. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the The prototype race car is to be evaluated for its potential . Tell us about the class you run. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Focus on the businesss goals rather than your life story. I could not find the sports car of my dreams anywhere. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. The marquee value of your corporation's name affiliated with the Pearson Racing. If anything, it means the opposite. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Your almost there! There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. The term influencer is relatively new, but the concept has been around for advertisers for a long time. All forms provided by US Legal Forms, the nations leading legal forms publisher. This way both the parties enter into a sponsorship contract or sponsorship agreement. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Sponsorship brings so much more than a logo on a car . 2011 team racing sponsorship proposal our desire. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Neither Agree Nor Disagree 2.18%. Sponsorship Proposal For . From NASCAR, to Club Racing, to go-karting. Limit the history to no more than two typed pages. Available on your favorite podcast player. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Make sure you only provide brief details of everything in the cover letter. Is your account popular How many Thousands of followers do you have? To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Road Racing in the United States has several tiers. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash.
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