I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. There are no white males other than stupid guys! Theyre the ones producing the work. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Nor would I expect people there to avoid saying happy Ramadan because there are 10% Christian. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. This is hard to explain as the Asian population is larger in UK. Keep it coming. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? Their lie is exposed when those with higher Motivational Values are not all white! But again like me, their assets were all in their land. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. Advertising is just the tip of this rather large iceberg. I havent noticed, but Ill be sure to listen for it now. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. Because if brands and advertisers really cared about diversity and inclusivity and representing all races and cultures equitably, then they would put an honest effort into giving everyone their fair shake and especially into recognizing and respecting the differences in our cultures while bringing us together in our love for their brands. Share Real Customer Stories. Like with so many things in life the pendulem has over swung in an effort to correct an issue. And getting worse by the day. . Companies will be forced to address their . Also note that Americans happily and overwhelmingly voted for this black man to be their president. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020). First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. I am wondering if there is a way to get this information and observations out to a larger public forum? Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Think there would be a problem? It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. . I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. That equates to about 3% of the poster images. Its true. Looks like I have missed nothing of importance in the last thirty years. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. Hollywood was not interested in making films with such men as leads. I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. For example, how often do you see a father and son interacting in a commercial. . LGBQT. African monarchs often bought slaves from dealers in order to sell them again to other Africans or to Arabs. I bet Im not alone.and the funny thing is, I am not a straight White male. The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. https://en.wikipedia.org/wiki/Aunt The foreign-born population was only 5% in 1965 compared with 14% today. Theyd hire a token white guy and a token Hispanic, no Asians. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Not to mention that the sacred cow that feeds and finances most of the media is never called out. If you find it annoying, its because its not representative of reality. Tap in to find similarities and grow your market share through those similarities. White men are portrayed as imbeciles, weak, and foolish. In fact, you rarely see an ad without a person of colour. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. One of the best ways to portray diversity in your marketing is to use real customers and real stories. I became republican for this reason. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. I live in Saint Louis. Integration will only come gradually over generations. One last point. What if someone came out with the All White Network? Keep watching CNN and MSNBC! Poll People On What Diversity Means To Them, Whatever happened to asking people? But what seemed like overnight the pendulum over swung. the former Levis jeans executive who just published a book, https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f, https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/, only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white., the woke Left shames and cancels people such as fitness instructor Jillian Michaels for not praising the morbid obesity of the musician Lizzo, https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html, https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC, following Googles lead in censoring and suppressing information that its owners dont like, https://www.milleradagency.com/about/miller-crew/erik-radle/, The Daily Wire getting into the shaving razors business, 35% drop in the stock price of Netflix this week, https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks,, Let's talk about forced diversity in TV commercials, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Schick Hydro Silk TrimStyle trimming bushes, The real reasons people hate TV commercials in 2023, White people (60-plus percent of the population) are seeing themselves erased and replaced by people of color who look, talk, and act just like them. Predictably, not one person had the courage to comment. You have it made! Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! More blacks than anything on every commercial. I agree wholeheartedly. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. I have no problem with people from different cultures, perspectives, etc. But lets be honest, how many families does that represent? Its just around the corner if we dont do something now. People are getting tired of BLM and lgbtq. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Actually, it was breakfast cereal companies who, 100 years ago, propagandized breakfast as the most important meal of the day. This country is not what the Founding Fathers envisioned. :p. Scratch Duck Duck Go. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Im not talking about changing demographics. Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. . Marija Zivanovic-Smith, NCR Corporation, 2. I am so tired of this. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. I did contact one company to comment, politely, but received a lame-excuse response. Excellent post, G. Youve been paying attention! The bad news is, the people behind all of this will still call you racist. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. Someone should research who is actually creating these ads! Should either of those be the objectives of Delta Airlines? Who built this country? What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Microsoft censors 80% of my posts replying/responding to obvious left leaning readers/posters trying to give my conservative opinion/side & they constantly censor me. I like my man to act like a man and not line me. Shopping malls and soft drinks over index with black customers, so feature higher percentage black actors in those ads. (See Coke.) Necessarily rich, no. Bad media of any type hurts the creator just as much as it does the audience. 2. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! The reason why you see white girls with black babies is because they pay blacks to get them then pay them every month til the child is 18. And therefore will feel comfortable buying products from companies that support diversity. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Also cartoon ads having black cartoon characters. Do you accept these cookies and the processing of personal data involved? Anyhow, I googled my catalog and black vs. white models. Dont make assumptions about your audience. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. But in sum, they were extremely sinister. Dont be obtuse. Stop what you are doing right now and read/watch this article from Dallas. Black/white interracial marriages are 1%!!!!! Hi, Dave. . The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. BTW, a stumbling, bumbling white man? Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. Explaining why many of our business leaders and politicians are in favor of these things. EVERY commercial is mostly blacks. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Look at the movies now. And I have nothing against her. All men are demeaned in commercials and have been for a long time but especially Black men lately. Might you be the same Anonymous that authored American Divorce? I hope. (Hello, New Jake from State Farm.). A firestorm indeed, Robert. Its reverse discrimination! Appreciate your thoughts, Robert. Here is link to study. Youre not alone in that theory, Anonymous. Who exactly are the ads trying to reach? It is actually quite embarrassing. Why is every commercial have blacks and gay people and interracial marriages. About 20 minutes worth of commercials where white people are degraded. Excellent points. I think we need a diversity team to fix these glaring problems, stat. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). https://en.wikipedia.org/wiki/Man The attack on boys and men is so easy to see. may have complained about the fitness ads. https://en.wikipedia.org/wiki/Boy White girls too. And, guess what? And it all just aint about a disproportionate amount of blacks in commercials. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? How can a company make any money by only advertising to %15 of the population. Thank you . What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. However selling more product is not one of the reasons they are doing it. . Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? I hope that we can stop going down this road before its too late. People are starting to hate them. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. Its baked into our being. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? Oh my gosh, I knew things were bad, but this takes it to an entirely different level. Highly insulting. We will never be rid of it. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. Where are the Hispanics? To that end, Tubi is actually a pretty great (and free!) Certainly the George Floyd killing was a catalyst. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Like what happened with that BLM founder after she bought four million-dollar homes in L.A. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. African slavery existed well before the arrival of Europeans. Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Maybe this is why advertisers are pushing these social agendas?? I could give hundreds of examples, but a couple of recent examples jump to mind. A certain percentage of people see the propaganda for what it is, Charles. How dare you come after my little children like that? Luxury cars over index with white customers, so feature mostly whites in those ads. Its so stupid. By the way, everyone has chromosomes. Its as if blonde men are too representative of the old America, and therefore are not shown. Tribalism isnt going anywhere ever. Is it just me, or is the world falling apart? 61% of Americans find diversity in advertising important. Honestly, I dont see this getting any better. Because all they want is welfare. In England now this also the norm, where the percentage of black people is less than America. Is that not the very definition of racism? Thanks so much for your comment, Brock. The list goes on and on, Maria this, Carlos that. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. We expect this from brands (like PETA) whose missions are tied closely to such issues. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Does it matter to them? Have people from those groups get involved in developing and reviewing the content you plan to use. Expert Panel, Forbes Communications Council. . And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. They act like its a miracle parading around a normal black person like normal black people are very few. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. That is the most frustrating part for audiences and movie studios alike. Why do so few women work as coal miners? Whats going on with the weird representation in American advertising? You are where you are because of him, you idiot! Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. . I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children..